Story Workshop uses traditional media through community interactive drama, village debates, poetry, dances and storytelling.
This is done in two ways. One is where Story Workshop employees blend with the villagers to hold performances. Another is where the local groups, after being trained by Story Workshop, carry out their own performances.
This happens to complement radio programming and deal with specific communities where in the long run evaluation is done. Other areas where direct interventions have not taken place on the ground are used as control in the evaluation process.
Through meticulous use of diffusion, persuasion, and social learning theories the edutainment strategy attracts people to get involved in community campaign activities and get trapped in the fun through which they come to grips with the hard hitting facts ravaging their communities.