Story Workshop Educational Trust (SWET) is implementing a one year Scaling Seed and Technologies Partnerships (SSTP) multimedia project funded by the United States Agency for International Development (USAID) through the Alliance for a Green Revolution in Africa (AGRA). The goal of Mlimi Wozitsata (Master Farmer) project is to inspire farmers who are growing maize, rice, cassava, sweet potatoes, beans, pigeon peas and cow peas to adopt improved seed varieties and their associated technologies.
The campaign hinges on 3 main objectives. Firstly Story Workshop seeks to create awareness of and demand for improved seed varieties and its associated technologies among small holder farmers, and where to get them through facilitating knowledge and skills sharing.
Secondly, the project is there to facilitate the sharing of correct and comprehensive agricultural messages among farmers, stakeholders and community leadership in order to address barriers towards use of improved technologies.
The third objective is to advocate for an enabling environment for farmers to access improved technologies.
SWET is using a 3 tier approach of Radio, TV and community cinema and community mobilization through Theatre for Development, targeting 200,000 small holder farmers in Dedza, Lilongwe, Machinga and Zomba.
Catch Mlimi Wozitsata on TV or Radio
MBC Radio 1: Monday 2pm
Zodiak: Wednesday 6:30pm
MBC TV: Tuesday 6:30
Joy TV: Monday 2pm
Luntha TV: Monday 2pm